As Prices Fall, the technology of Blu-ray is welcome Home...

Blu-ray, a high-definition variation of the DVD format introduced three years ago, was initially met by a collective shrug from most consumers. Who needed another black box to connect to the TV, the thinking went, even if it did promise to play movie discs in clear, crisp high-definition?

But this year, even as the world moves tentatively out of a recession, consumers are buying the devices at a faster pace than they bought previous generations of movie players like the VCR and the DVD player. Analysts predict that sales of Blu-ray machines will be up 112 percent over last year, one of the true bright spots in retailing this holiday season.

In addition to superior picture quality, Blu-ray also offers features not available on standard DVD players, like pop-up menus during play. Some Blu-ray players can also connect to the Internet; the player can then receive additional information about a movie, offer movie-related games, provide updated trailers, and allow friends to simultaneously watch a film while writing comments on screen.

The newest generation of Blu-ray players lets viewers receive streaming movies and TV shows from online providers like Amazon Video on Demand, CinemaNow, Netflix and YouTube.

As a result, Blu-ray manufacturers have placed themselves in a seemingly awkward position: They are selling a device that relies on people to continue to buy discs, but the same device gives them a way to download videos — bypassing the discs the machines were built to play.

Consumer electronics companies believe that this strategy makes sense. The additional programming will add to the Blu-ray experience, executives say, which still offers superior picture and sound quality to what can be currently streamed over the Internet.

And since most HDTVs do not yet come with their own built-in Internet capability, a Blu-ray player can become an inexpensive but essential all-in-one content source. Yet, as high-speed broadband becomes common place, the ability to quickly download Blu-ray-quality content will become a reality.

But the electronics consumer market is used to product life cycles and things becoming obsolete. Already, manufacturers are producing the latest version of Blu-ray players and TVs displaying video in 3-D. It is expected these will be available by end of 2010.